HENRY

A. Dawn Shaikh in Usability News:

Participants were shown the email document in one of three fonts (Calibri, Comic Sans, or Gigi) (…) The participants were instructed to read the document carefully and then fill out a paper-based survey when finished reading (…)

The appropriateness of the typeface also affected the perception of the email author in that the email using Gigi created a perception of an author who is less professional, less trustworthy, and less mature. Finally, the typeface that was lower in appropriateness led participants to conclude that the author was a lower level trainee employee. When choosing a typeface for a document, the level of appropriateness should be taken into account in order to avoid sending unintentional messages.

Continue reading The Effect of Typeface on the Perception of Email

Posted on January 29th, 2007 by Simon Greenhill