Mitsubishi: Evolution is no urban myth. It’s the real thing

Arnold Zwicky over at LanguageLog has an interesting post on the naming of cars, and why “Evolution” may not have been a good idea for Mitsubishi’s “flagship” sports car:

The name “Evolution” was probably chosen to suggest progress, but it occurred to Swarthmore biologist Colin Purrington a little while back to wonder whether the name might be a drawback in parts of the U.S. where creationist, rather than Darwinian evolutionist, ideas have considerable currency—places where, you might say, “evolution” is a dirty word.

Posted on timeApril 21st, 2007 by userSimon Greenhill



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